Social psychology and dating
'Psychologist Daniela Niesta holding one of the images used in the study.
When wearing red, the woman was also more likely to score an invitation to the prom and to be treated to a more expensive outing."It's fascinating to find that something as ubiquitous as color can be having an effect on our behavior without our awareness." Although this aphrodisiacal effect of red may be a product of societal conditioning alone, the authors argue that men's response to red more likely stems from deeper biological roots.Research has shown that nonhuman male primates are particularly attracted to females displaying red.Although red enhances positive feelings in this study, earlier research suggests the meaning of a color depends on its context.For example, Elliot and others have shown that seeing red in competition situations, such as written examinations or sporting events, leads to worse performance.